Announcing new studio robotics for PTZ cameras

IBC2023 press release 

electric.friends has launched two new Robotic Elevator systems that answer a need for flexible studio setups. 

September 8, 2023, Bergen, Norway – electric.friends, the industry frontrunner in innovative studio robotics, announces the launch of two new robotic elevator systems that answer a need for flexible studio setups. 

Unveiling at the IBC 2023 tradeshow in Amsterdam, the new studio robotics elevators promise to redefine the boundaries of studio robotic technology. The new E4S is a Standalone Elevator, and the new TE4 is a Trolley-Elevator with all the features of our existing trolley and rail system; both are built with the game-changing combination of advanced robotics, studio aesthetics and support for a wide range of PTZ cameras.

Key Features

Universal Compatibility – Robotic elevators designed for seamless integration with PTZ cameras or pan-tilt heads, offering flexibility and adaptability in studio setups.

Precision Engineering – Crafted for fluid camera operations, the new robotic elevators boast automatic tower elevation and movement. Choose between the new Standalone Elevator and the Trolley-Elevator, complemented by the possibility to use flush floor tracks, ensuring the smoothest broadcast shots and studio safety. 

AI-Powered Control – Advanced AI-driven camera control software with the electric.friends AC2PTZ fine-tunes shooting angles, image framing, and automatic camera shots. Integrates with studio automation systems like Viz Mosart and others for a complete workflow.

“Today's media technology landscape demands innovation and elegant and versatile solutions”, says John Kjellevold, CEO of electric.friends. “With the Trolley-Elevator, we've taken everything great about our renowned trolley solution running on our renowned flush floor tracks and added the capability to lift PTZs, making it a perfect fit." 

IBC 2023 attendees are invited to experience the new robotic elevators ES4 and TE4 in action at the electric.friends booth 11.D34. Learn more about the new Elevators here. 

About electric.friends:
Founded in 2013, electric.friends has consistently pushed the envelope in studio robotics, combining aesthetics with functionality. With a reputation for beautifully designed products, electric.friends' innovations have been instrumental in optimizing studio operations and enhancing the quality of broadcast content worldwide. Customers include, among others, The BBC, TV 2, Al Araby, MBC, and SRF. 

Press photos can be downloaded from here. For media inquiries, please contact: 

Sven Magnus Skaar Jakobsen
smj@electricfriends.net / +47 916 15 886

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